First, we spend time learning about your organization’s needs. Next, we formulate a media
and public relations strategy that will put you on the map. Finally, we execute that
targeted campaign, making sure that your key messages and perspectives get the attention of
the right mix of important players. The result? People start talking about your organization,
your issues, your services, your viewpoints. You become the go-to quote in the media. The
phone rings. Your issue gains momentum. That’s effective public relations.
To read more about our services, click any of the following categories:
If you don’t know the players, the landscape and the rules of the game, even the best communications efforts will fail.
At Corning Place Consulting, we have years of experience interacting with the press corps
covering the State Capitol. We use those relationships to ensure that your
media efforts are targeted to the right people at the right times and in the most
effective manner possible.
Through targeted outreach to key media, development of background materials,
coordination of press conferences, formulation of Op-Eds and letters to the editor, our comprehensive media relations
program promotes your issues to political decision-makers and the public at large. We get
your message out.
- Press Conferences
- News Releases
- Story Placement
- Opinion Columns and Letters to the Editor
- Speeches
There’s no way to anticipate if or when a crisis will hit your organization. But it’s
critical to be prepared to respond, no matter the circumstances.
Whatever crisis you face, Corning Place Consulting will prepare your spokespeople to respond.
From preparing talking points to providing interview preparation, CPC works closely with you
during a crisis to ensure that strong, positive and consistent messages are communicated to
the media, elected officials and the public.
- Interview Preparation
- Talking Points
- Spokesperson Training
Public policy decisions often come down to winning the battle of public opinion.
More often than not, the upper hand goes to those who have presented a clear and compelling
case for their issue through targeted, effective marketing and advertising.
The problem is, during the legislative session, there is such an avalanche of
issue-based advertising in Albany that it’s hard to get noticed.
At Corning Place, we eschew tired, cookie-cutter ads in favor of a fresh, clever and unique
approach designed to help your organization stand out in the crowd.
We develop advertising and marketing campaigns for you that make Albany sit up and pay
attention.
- Multimedia Advertising
- Desktop Publishing
- Promotional Materials
- Website Design
Grassroots communications can be the most effective public relations weapon of all. At Corning
Place Consulting, we know how to harness the power of the public to your organization’s best
advantage.
From preparing talking points and consistent branding to lobby-day or rally
participants to coordinating statewide letter or email writing efforts, our team can help your
organization convey a clear message to your key Albany audiences and maximize your
effectiveness.
- Email/Letter-writing Campaigns
- Lobby Day/Rally Coordination
- Key Messages