My name is Elizabeth Burns, and I am a junior at SUNY Albany majoring in English with a minor in Communications. This semester, I’ve had the privilege of interning full-time at Corning Place Communications – fulfilling the credits for my minor outside of the classroom, while also gaining professional experience. At CPC, I was able to observe and participate in the kind of unique work that stems from an integration of media relations and government affairs.
One of the most valuable aspects of interning at CPC has been the exposure to various platforms of media and the power that each holds to elevate messaging. As part of my experience over the past few months, I monitored social media closely and was introduced to ways of tracking the attention that particular issues or events receive through Twitter. Prior to my time at CPC, I was unaware of the varied capabilities of Twitter as a real-time news source. Becoming aware of new strategies for obtaining metrics based off of hashtag use, retweets, and the number of follower’s reached, gave me a newfound appreciation for Twitter as a useful tool.