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Lessons Learned: Insights from My Internship at Corning Place Communications

(L-R) Deborah Fasser, Paul Larrabee and Elizabeth Burns at the 2012 Empire Awards.

(L-R) Deborah Fasser, Paul Larrabee and Elizabeth Burns at the 2012 Empire Awards.

My name is Elizabeth Burns, and I am a junior at SUNY Albany majoring in English with a minor in Communications. This semester, I’ve had the privilege of interning full-time at Corning Place Communications – fulfilling the credits for my minor outside of the classroom, while also gaining professional experience. At CPC, I was able to observe and participate in the kind of unique work that stems from an integration of media relations and government affairs.

One of the most valuable aspects of interning at CPC has been the exposure to various platforms of media and the power that each holds to elevate messaging. As part of my experience over the past few months, I monitored social media closely and was introduced to ways of tracking the attention that particular issues or events receive through Twitter. Prior to my time at CPC, I was unaware of the varied capabilities of Twitter as a real-time news source. Becoming aware of new strategies for obtaining metrics based off of hashtag use, retweets, and the number of follower’s reached, gave me a newfound appreciation for Twitter as a useful tool.

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Corning Place Communications Receives Empire Award

Albany-based strategic communications firm honored for third consecutive year.

ALBANY, NY – Corning Place Communications, an Albany-based strategic communications firm, was honored for its work on behalf of the Police Benevolent Association of New York State (PBA) and the New York State Professional Firefighters (NYSPFFA) at the Capital Region’s Chapter of the Public Relations Society of America (PRSA) Empire Awards.

Corning Place Communications 2013 Empire Award for Integrated CampaignHeld on Tuesday, January 29, this annual event pays tribute to excellence in the field of communications.

In the Integrated Campaign category, Corning Place was awarded the Empire Award for:  Declaring Independence Requires a Strong Voice. This integrated political communications campaign combined direct mail, online communications, and social and earned media to help the PBA of New York establish a new union and secure a multi-year contract.

“Corning Place Communications is committed to an approach that embraces affirmative, layered and sustained messaging. We were proud to amplify the voice of the PBA of New York State,” said Paul Larrabee, managing director of Corning Place Communications. “At the time they were a fledgling organization, with a shoe-string budget. Together we stayed true to a creative, aggressive and well-executed strategy that simply overwhelmed an entrenched opponent.”

This is the third consecutive year that Corning Place Communications has won in the Integrated Campaign category.

In the nonprofit Public Affairs Campaign category, Corning Place was a finalist for: Ordinary New Yorkers Doing an Extraordinary Job – a campaign developed and executed on behalf of NYSPFFA.  The effort, which implemented an aggressive mix of earned media and grassroots advocacy to create protection for fire fighters from a newly created pension tier, proved successful.

“Every community in the state benefits from the work done by our fire fighters. Corning Place Communications’ strategy was to highlight that role and remind the public of the elevated risk and toll that accompanies the dangers of their job as first responders,” said Larrabee. “It is a fact that in New York State a fire company responds to an emergency call every minute of the day. We are grateful for their services, are proud to be part of their team, and pleased to know that our efforts on their behalf were effective.”

Founded in 2000, Corning Place Communications LLC is the communications, media relations and public affairs partner of Hinman Straub. Our award-winning firm provides expert strategic and crisis communications services. It specializes in government-oriented communications as well as the development and delivery of creative advocacy campaigns. CPC invites you to connect with its talented team on Twitter and LinkedIn.

Save The Date: Albany Roundtable Civic Luncheon Series Presents Voting Trends with Bruce Gyory on October 10

On Wednesday, October 10, 2012, Bruce Gyory will present his insights into state and national voting trends at the kick off for this year’s Albany Roundtable Civic Luncheon Series.

The Albany Roundtable is an all-volunteer, not-for-profit group which presents a unique opportunity for people from around the region and from all walks of life to gather to hear speakers with diverse viewpoints on timely subjects.

To learn more about this event and register to attend, please click here.

You Say You Want an Evolution: Social Media Channels Continue to Change

Over the past several weeks, a number of social media channels – namely Twitter, Facebook and Google + – have made significant changes to the way users interact with and publish content.

On November 7, Google+, Google’s own social media channel, launched brand pages. This feature allows organizations businesses, organizations and all other non-individual entities to create a page on Google+. While this may seem like yet another channel that requires your attention, this move has been interpreted as a game-changer. Why? As of last week, Google+ brand pages began showing up in search results. In an effort to play fair with other search engines, Google is downplaying the news. But in an environment in which search results are still vital, this is big news.

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Hungry Eyes – The Rise in Consumption of Online Video

In the arsenal of web-based communications, online video is a powerful weapon. The right combination of compelling visual elements and persuasive messaging can create a visceral response that leads to an intended action.

Two recent surveys demonstrate that online video watching continues to grow in popularity, which has strategic communicators, and those in need of their services, tuning in.

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Corning Place Communications Receives Empire Award for Excellence

Public Relations Experts Honor Firm for Work on Behalf of Schools for Blind, Deaf and Disabled Children

Albany, NY – On Oct. 27, Corning Place Communications, an Albany-based strategic communications firm specializing   in government-oriented communications, media relations, public affairs, web design and social media services, was honored with an Empire Award at the Capital Region’s Chapter of the Public Relations Society of America (PRSA) awards presentation.

Corning Place received the Integrated Campaign Award for: Finding a Solution to $98 Million Problem – a campaign that succeeded in helping 11 schools for blind, deaf and severely physically disabled children continue to provide the essential tools and confidence to lead independent, fulfilling and meaningful lives.

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Corning Place Communications to Participate in Environmental Conference

Business Council Features Top Communications Strategists at Session

Albany, NY – Paul Larrabee will participate in a panel discussion at the Business Council of New York State’s Annual Industry-Environment Conference in Saratoga Springs.

Larrabee, managing director of Corning Place Communications (www.corningplace.com), will be a featured panelist during a session: “Public Relations a Key to Project Success” at 3:45 p.m., Oct. 27, at the Holiday Inn on Broadway.

Corning Place Communications is a strategic communications firm offering an integrated portfolio, including media relations, public affairs, web design and social media strategies.

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Corning Place Communications Expands Portfolio; Launches New Website

Corning Place Communications, the successor to Corning Place Consulting, today launched a new website (www.corningplace.com) and an associated initiative that highlights its core specialties within its integrated portfolio, including media relations, public affairs, web design and social media strategies.

The new site features a variety of new elements and includes a series of  case studies highlighting the firm’s 2011 strategic achievements and examples of its work in various communications domains such as: Integrated Advocacy, Public Awareness, Issue-Oriented Education and Organizational Development.

“The introduction of Corning Place Communications underscores what has been a keystone to our practice for many years,” said Paul Larrabee, the firm’s managing director.  “Integrated communications and public affairs strategies are extraordinarily powerful. When executed properly they drive important messages from the periphery to a position of prominence.”

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Social Media & Wielding a Double-Edged Sword

In the classic film, The Graduate, Dustin Hoffman’s Benjamin Braddock is advised that he should think about his future.  “One word: plastics.”

If remade in 2011, the poolside whisper would likely reference  – social media channels.  Social media (SM) that is – Twitter, Facebook, YouTube, Flickr and many more.

However, before diving into the world of tweets, friends and followers, users must be properly briefed.  When thoughtfully applied as a trigger to broader communications messaging, SM can positively motivate the passive, influence consumers and shape political agendas.

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PBA of New York State Retains Corning Place Communications and Hinman Straub Advisors

The PBA of New York State today announced it has retained the services of Corning Place Communications to support its strategic communications and media relations objectives and Hinman Straub Advisors to provide government-relations expertise.

Based in Albany, the firms will work closely with the law offices of Gleason, Dunn, Walsh & O’Shea to provide an experienced and respected professional team with a reputation for integrity, achievement and effective client service.