Sarah Ruane Joins Corning Place Communications

Veteran Broadcast News Pro Joins Albany Strategic Communications and PR Firm

Sarah Ruane

Sarah Ruane,
Public Relations and Digital Content Director

Corning Place Communications, the public affairs and communications firm located in Albany, today announced it has added Sarah Ruane to its team of strategic, media and public relations specialists.  Ruane will be the firm’s Public Relations and Digital Content Director. In that role, she will develop integrated PR strategies and for CPC’s growing roster of clients which include corporations, colleges, not-for profits and first responders.

“Sarah is joining us at a time when the audience and appetite for high-quality, compelling video messaging is virtually unlimited, said Paul Larrabee, APR, Managing Director of CPC. “We believe that video builds trust and mobile is a must.  Sarah has been delivering authentic and compelling stories to news viewers for more than a decade, her energy, enthusiasm and news judgement are a natural fit into our expanding agency and will be an asset to the firm and its clients.”

Ruane joins Corning Place Communications following a 12-year career in broadcast news. Since 2015, Ruane served as Assignment Manager for Spectrum News (formerly Time Warner Cable News) a 24-hour cable news outlet.  In that role, she was in charge of the logistical planning for day-to-day news delivery in the Capital District, Hudson Valley and led special coverage ranging from statewide political debates to natural disasters and breaking news. She identified important news and features in real time and deployed teams of producers, reporters and videographers to field and studio locations to deliver the most accurate and up-to-date content Sarah’s work helped the station win multiple Associated Press awards, including a Public Service Award for the 20th Congressional District Debate featuring John Faso and Zephyr Teachout.

Prior to becoming Assignment Manager, Ruane advanced through increasingly senior roles on the news assignment desk.

“Over the years I had the opportunity to work with Corning Place Communications and their partners at Hinman Straub Advisors, I found both to be highly respected and are known for their creativity and integrity,” Ruane said. “I look forward to working with the CPC team to offer a news room perspective, tactics and counsel to their existing clients and open the doors to new opportunities as well.”

Corning Place Communications, Hinman Straub’s public affairs and communications partner, serves clients in a variety of industries, including health and long-term care; energy; higher- and special education; specialty associations and organizations; business and economic development. The firm was founded in 2000 to develop successful communications strategies and advocacy campaigns to complement Hinman Straub’s government relations practice.

Ruane will join the existing Corning Place team to offer a full range of value-added services, including the development of strategic communications plans, video projects, media training, achievement-oriented organizational counsel and risk mitigation strategies.

Getaround TALK 1300 Interview March 7, 2017

Getaround, a peer-to-peer carsharing service providing individuals with the ability to rent cars from people nearby by the hour or the day is seeking to expand its network to New York State. Jessica Scorpio, Founder and Chief Marketing Officer of Getaround spoke with Paul Vandenburgh host of The Paul Vandenburgh Show on WGDJ (Talk 1300) Tuesday, March 7, 2017. Scorpio explained that Getaround puts people at the center of how transportation is evolving across the U.S. Car owners get paid for each trip, helping recoup the rising costs of car ownership, often the second-highest household expense in the U.S. For renters, Getaround complements traditional public transportation and innovative ride sharing services like Uber and Lyft, making it easier than ever for people to live car-free.

Peer-to-peer carsharing services currently operate in 49 states. According to Scorpio, well over 10,000 New Yorkers have already signed up with the carsharing service and are waiting for Getaround New York to be launched. In cities across the U.S., nearly 500,000 people are sharing cars with people nearby thanks to Getaround.

Listen to the full interview here:

Corning Place Communications Earns Awards for Top PR Strategies and Tactics

Corning Place Communications (CPC), an Albany-based firm specializing in the development of public relations and advocacy campaigns, was recognized with the 2016 Capital Region MarCom Award for excellence and achievement in the fields of marketing and public relations.

CPC Wins Two 2016 MarCom Awards

CPC’s honors stem from its work associated with government and public affairs on behalf of two clients: Minimum Wage Reality Check Coalition and the Fostering Youth Success Alliance.

“We believe that an affirmative, layered and sustained approach to strategy and message elevates profile and provides clarity of voice,” said Paul W. Larrabee, APR, managing director of CPC.  “We are grateful that our peers recognize the impact and effectiveness of our work at the Capitol and across New York state.”

The Fostering Youth Success Alliance launched a multi-year effort beginning in January 2015 to raise awareness of the challenges faced by foster youth when they pursue a college degree (See case study).  Many have few if any academic or financial resources when they arrive on campus and, during semester breaks, are left without a safe place to live. With the support of respected advocates such as former Chief Judge Judith Kaye and a statewide network of children’s advocates, the Alliance was able to elevate the issue resulting in $1.5 million in funding to bolster opportunity programs on state, city and independent university campuses.  The program was so successful in 2015 that a second round of funding was secured in 2016 bringing total funding to $3 million.  Larrabee led FYSA’s strategic communications effort.

“Teaming up with the pros at Corning Place Communications changed the dynamic of our advocacy efforts.  They designed a social- and earned-media strategy that optimized opportunities and moved the needle of awareness in the Capitol and across the state.  Their work was key to creating a program that provides college-age foster youth with resources to succeed on campus and in life,” said Jessica Maxwell, director of the Fostering Youth Success Alliance.

The grass-roots Minimum Wage Reality Check campaign, which was supported by 57 business organizations across New York, sought to raise awareness about the negative economic impacts of a proposed 67-percent minimum wage increase. The campaign leveraged reputable economic studies as well as real-world testimonials from small business owners, farmers and non-profits organizations in an effort to educate and influence legislators. As a result of the Minimum Wage Reality Check campaign, the legislature and Governor Cuomo agreed to a two-tiered compromise: Downstate counties will see a $15 minimum wage phased in by 2018 while Upstate counties will reach $12.50 by 2020. Andrew Gregory led the campaign for CPC.

“Given the magnitude of special interest support for the minimum wage increase, the founding members of the Minimum Wage Reality Check campaign knew that our opposition effort would be an uphill battle,” said Greg Biryla, executive director of Unshackle Upstate. “Corning Place Communications developed and executed an aggressive campaign that raised the voices of small businesses, farmers and taxpayers across New York. Without the expert guidance from Corning Place Communications, the outcome of this effort would’ve been very different.”

Corning Place Communications represents a broad-based portfolio of clients on matters in various sectors including education, health care, social services, and labor.  It also supports a robust media relations and crisis mitigation practice.  CPC’s team of communications professionals also includes: Joshua Poupore, APR; Deborah Fasser; James Smith and Jeffrey Orkovitz.

CPC is a member of the Public Relations Consultants Group (PRCG) ), an exclusive network of 50 highly-regarded, senior-level public relations pros working in every major U.S. and Canadian market and industry sector.

For additional information, contact Josh Poupore at 518.689.7223 or

CPC Minute Vol 11 – NY’s Corning Place Communications Looks Forward to Meeting You at the PRSAICON in Indy.

Albany Business Review Share Insights from PR Professionals about the Use of Social Media in Lobbying Efforts

The following excerpt is from an Albany Business Review article titled The next frontier for lobbying regulations: Twitter and Facebook?.

Could the ethics commission regulate social media use as lobbying?

That’s the question JCOPE has posed to the lobbying and public relations industry, seeking input on how the regulator might exercise oversight of tweets and Facebook posts.

It’s a regulation that could be more than a year away from becoming reality and the details are far from clear. But First Amendment advocates and some firms are already concerned.

The article, which includes insights from CPC’s Executive Vice President and Managing Director Paul Larrabee, can be read in its entirety here. Our colleagues at Hinman Straub have written about this controversial issue extensively.

PRSA Capital Region Honors Paul Larrabee for Excellence in Public Relations

Paul Larrabee with PRSA Outstanding Practitioner Award, 11/12/15.

Paul Larrabee,  PRSA Outstanding Practitioner Award winner 2015.

ALBANY, N.Y. — The Capital Region Chapter of the Public Relations Society of America (PRSA) honored Paul Larrabee, APR, executive vice president and managing director at Corning Place Communications, as the winner of the 2015 Outstanding Practitioner Award.

The award was presented on Thursday, 11/12/15 at the PRSA Capital Region’s 20th Anniversary Celebration, at the new Renaissance Hotel in downtown Albany.

“We are tremendously pleased to honor Paul Larrabee with the 2015 Outstanding Practitioner Award,” said Paul Hook, president of the Capital Region PRSA, and vice president of business development at Overit. “In both government and the private sector, Paul has demonstrated a commitment to ethical, results-driven public relations. Additionally, his many volunteer activities help to enrich our community. We applaud his successes, and we are proud to present

The Outstanding Practitioner Award is given annually to a Capital Region public relations professional who has achieved exceptional success, displayed the highest ethics and is dedicated to serving the community and our profession.

CPC Minute Vol. 10 – Paul Larrabee, APR report from the 2015 PRSA International Conference in Atlanta

CPC Minute Vol. 9 – An Invitation to PRSA 2015 International Conference Attendees

CPC Minute Vol. 8 – Highlights from Day 2 of 2014 PRSA ICON

CPC Minute Vol. 7 – Greetings from the 2014 PRSA ICON

CPC’s Managing Director Paul Larrabee provides insights from the 2014 PRSA International Conference. This year’s conference, which is being attended by thousands of communications professionals from across the world, is being held in Washington D.C.