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You Say You Want an Evolution: Social Media Channels Continue to Change

Over the past several weeks, a number of social media channels – namely Twitter, Facebook and Google + – have made significant changes to the way users interact with and publish content.

On November 7, Google+, Google’s own social media channel, launched brand pages. This feature allows organizations businesses, organizations and all other non-individual entities to create a page on Google+. While this may seem like yet another channel that requires your attention, this move has been interpreted as a game-changer. Why? As of last week, Google+ brand pages began showing up in search results. In an effort to play fair with other search engines, Google is downplaying the news. But in an environment in which search results are still vital, this is big news.

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Hungry Eyes – The Rise in Consumption of Online Video

In the arsenal of web-based communications, online video is a powerful weapon. The right combination of compelling visual elements and persuasive messaging can create a visceral response that leads to an intended action.

Two recent surveys demonstrate that online video watching continues to grow in popularity, which has strategic communicators, and those in need of their services, tuning in.

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Corning Place Communications Receives Empire Award for Excellence

Public Relations Experts Honor Firm for Work on Behalf of Schools for Blind, Deaf and Disabled Children

Albany, NY – On Oct. 27, Corning Place Communications, an Albany-based strategic communications firm specializing   in government-oriented communications, media relations, public affairs, web design and social media services, was honored with an Empire Award at the Capital Region’s Chapter of the Public Relations Society of America (PRSA) awards presentation.

Corning Place received the Integrated Campaign Award for: Finding a Solution to $98 Million Problem – a campaign that succeeded in helping 11 schools for blind, deaf and severely physically disabled children continue to provide the essential tools and confidence to lead independent, fulfilling and meaningful lives.

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Corning Place Communications to Participate in Environmental Conference

Business Council Features Top Communications Strategists at Session

Albany, NY – Paul Larrabee will participate in a panel discussion at the Business Council of New York State’s Annual Industry-Environment Conference in Saratoga Springs.

Larrabee, managing director of Corning Place Communications (www.corningplace.com), will be a featured panelist during a session: “Public Relations a Key to Project Success” at 3:45 p.m., Oct. 27, at the Holiday Inn on Broadway.

Corning Place Communications is a strategic communications firm offering an integrated portfolio, including media relations, public affairs, web design and social media strategies.

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Corning Place Communications Expands Portfolio; Launches New Website

Corning Place Communications, the successor to Corning Place Consulting, today launched a new website (www.corningplace.com) and an associated initiative that highlights its core specialties within its integrated portfolio, including media relations, public affairs, web design and social media strategies.

The new site features a variety of new elements and includes a series of  case studies highlighting the firm’s 2011 strategic achievements and examples of its work in various communications domains such as: Integrated Advocacy, Public Awareness, Issue-Oriented Education and Organizational Development.

“The introduction of Corning Place Communications underscores what has been a keystone to our practice for many years,” said Paul Larrabee, the firm’s managing director.  “Integrated communications and public affairs strategies are extraordinarily powerful. When executed properly they drive important messages from the periphery to a position of prominence.”

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Social Media & Wielding a Double-Edged Sword

In the classic film, The Graduate, Dustin Hoffman’s Benjamin Braddock is advised that he should think about his future.  “One word: plastics.”

If remade in 2011, the poolside whisper would likely reference  – social media channels.  Social media (SM) that is – Twitter, Facebook, YouTube, Flickr and many more.

However, before diving into the world of tweets, friends and followers, users must be properly briefed.  When thoughtfully applied as a trigger to broader communications messaging, SM can positively motivate the passive, influence consumers and shape political agendas.

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PBA of New York State Retains Corning Place Communications and Hinman Straub Advisors

The PBA of New York State today announced it has retained the services of Corning Place Communications to support its strategic communications and media relations objectives and Hinman Straub Advisors to provide government-relations expertise.

Based in Albany, the firms will work closely with the law offices of Gleason, Dunn, Walsh & O’Shea to provide an experienced and respected professional team with a reputation for integrity, achievement and effective client service.

Paul W. Larrabee Joins Corning Place Consulting

Veteran State Official Will Lead Albany-based Public Affairs and Communications Firm.

Corning Place Consulting, an Albany-based public affairs and communications firm, today announced that Paul W. Larrabee has become the firm’s Executive Vice President and Managing Director.

Larrabee joins Corning Place Consulting after a 22-year career in state government, during which he served three Governors, an Attorney General and the state Assembly leadership as a senior communications strategist, spokesman and most recently as the First Deputy Commissioner of the Office of General Services (OGS). Larrabee will lead Corning Place Consulting’s team of communications professionals.

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