Over the past several weeks, a number of social media channels – namely Twitter, Facebook and Google + – have made significant changes to the way users interact with and publish content.
On November 7, Google+, Google’s own social media channel, launched brand pages. This feature allows organizations businesses, organizations and all other non-individual entities to create a page on Google+. While this may seem like yet another channel that requires your attention, this move has been interpreted as a game-changer. Why? As of last week, Google+ brand pages began showing up in search results. In an effort to play fair with other search engines, Google is downplaying the news. But in an environment in which search results are still vital, this is big news.
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