In the classic film, The Graduate, Dustin Hoffman’s Benjamin Braddock is advised that he should think about his future. “One word: plastics.”
If remade in 2011, the poolside whisper would likely reference – social media channels. Social media (SM) that is – Twitter, Facebook, YouTube, Flickr and many more.
However, before diving into the world of tweets, friends and followers, users must be properly briefed. When thoughtfully applied as a trigger to broader communications messaging, SM can positively motivate the passive, influence consumers and shape political agendas.
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