About Us

Founded in 2000, Corning Place Communications LLC is the communications, media relations and public affairs partner of Hinman Straub. Our award-winning firm provides expert strategic and crisis communications services, as well as the development and delivery of creative advocacy campaigns.

At Corning Place, we know how important it is to cut through the day-to-day clutter, elevate an issue, and ensure that our clients’ points of view are clearly seen, heard and understood.

Our success is based on experience, creativity and focus. Our team of communications experts will lead you through a process to identify your needs, develop an appropriate approach to address the problem and execute a plan that meets your objectives.

To learn more about how our talented team can help your organization realize its goals, strengthen its position in the marketplace, meet a complex challenge, or set a successful course for the future, contact Corning Place’s Executive Vice President and Managing Director, Paul Larrabee, APR, at 518.689.7246, or email plarrabee@corningplace.com.

Our Team

Paul Larrabee

Paul Larrabee, Executive Vice President and Managing Director

Paul Larrabee, APR has led Corning Place Communications since 2011 following a 22-year career in state government. During that time, Paul served three Governors, an Attorney General and the state Assembly leadership as a senior communications strategist and spokesman. His appointments included positions such as First Deputy Commissioner for the Office of General Services (OGS) and Deputy Press Secretary to the Governor.  He holds a bachelor’s degree in Economics from the State University of New York at Albany.  Larrabee is active in various community, civic and professional groups including leadership positions as National Assembly Delegate to the Public Relations Society of America, Chairman of the St. Vincent DePaul Parish Finance Committee and Vice-President of the Academy of Holy Names Booster Club.

He heads Corning Place’s team of communications professionals.

What can Corning Place do for your organization?

  • In 2015, Larrabee worked on a four-month awareness and advocacy campaign on behalf of the Children’s Aid Society of New York that successfully secured $1.5 million in state resources to support and counsel young people in New York’s foster care population as they pursue higher education opportunities.
  • Developed and implemented a grassroots campaign on behalf of Albany’s firefighters that blunted a local budget proposal advanced by the Mayor of Albany seeking to close one of the busiest fire companies in the City.  The campaign, Saving Ladder 1, was recognized by the International Association of Firefighters as among the top campaigns conducted in 2014.
  • Teaming with Andrew Gregory, the Corning Place team developed a direct mail campaign and social media strategy to that empowered the PBA of New York State to represent the interests of the state university, park, and environmental conservation police, and forest rangers.  Their approach so overwhelmed the PBA’s opponent that it withdrew from consideration on the eve of the election.  The campaign:  Declaring Independence Requires a Strong Voice was awarded the 2012 Empire Award for communications excellence.
  • Shortly after joining CPC, Paul developed and implemented the 60-day strategic communication plan resulting in the 4201 Schools Association finding a solution to a $98 million problem posed by the 2011-12 Executive Budget that eliminated direct funding to the schools serving New York’ s blind, deaf, and severely disabled children.  The campaign was awarded the 2011 Empire Award from the Public Relations Society America (PRSA Capital Region).

Deborah Fasser

Deborah Fasser, Vice President

Deborah Fasser brings over 10 years of professional communications experience to Corning Place Communications. Prior to joining Corning Place, Deborah worked for the New York State Assembly as a Media Coordinator, and on behalf of non-profit, corporate and state and government agencies coordinating media-based campaigns and complimentary public affairs and special event strategies.

Deborah holds a Bachelor’s degree in Journalism/Public Relations from Utica College of Syracuse University, Master’s degree in Political Communication from SUNY Albany and is a member of the Public Relations Society of America (PRSA).

What can Corning Place do for your organization?

  • Deb possesses a tremendous track record in organizational development and outreach.  Included in her Corning Place portfolio is her work to elevate the profile of issues important to the health care and Assisted Living Industry.  Her efforts on behalf of the Empire State Association of Assisted Living (ESAAL) resulted in a statewide recognition of the importance of licensing facilities for the elderly, and sustained commitment to association members through her work on ESAAL’s website.

Andrew Gregory

Andrew Gregory, Director of Multimedia

Andrew Gregory plays a pivotal role in the creative development and management of all client campaigns including print and web design, social media strategies, e-advocacy initiatives and additional marketing collateral. Andrew is proficient in a wide range of software including Adobe Photoshop, Illustrator and InDesign.  Andrew graduated from the College of Saint Rose in 2001 with a Bachelor’s degree in English.

What can Corning Place do for your organization?

  • In 2014, Andrew’s work on Unshackle Upstate’s New ERA campaign was recognized by the Public Relations Society of America. The campaign generated 154 earned media placements (4 million impressions) from September through October 2013.  Collectively, campaign tweets and Facebook posts generated more than 50,000 impressions among its followers. The campaign proved successful in March 2014, when two tax relief measures from the campaign were enacted as part of the state’s 2014-15 budget.
  • In 2010, Andrew’s work was recognized by the Public Relations Society of America for his award-winning advocacy campaign development. His excellence continued in 2011 with the design of several powerful pieces of collateral for several clients during the legislative session.
  • Working with Paul Larrabee, Andrew developed a series of direct mail pieces that gave a clear voice to the PBA of New York State as it pursued for independence during a high-stakes campaign to represent the collective bargaining interests of the state’s university, park, and environmental conservation police and forest rangers.

Joshua Poupore

Joshua Poupore, Senior Vice President

Joshua Poupore, APR brings over 12 years of professional communications experience to Corning Place Communications. Prior to joining Corning Place, Josh worked for the New York State Dental Association as their Assistant Executive Director. In that role he oversaw communications and marketing efforts for the 13,000 member professional association. Prior to that he spent eight years coordinating media relations and public affairs campaigns for Harvard University.

Josh holds a Bachelor’s degree in English Literature from Elmira College and Master of Liberal Arts in extension studies degree in Journalism from Harvard University. He is a member of the Public Relations Society of America (PRSA), the Empire State Society of Association Executives (ESSAE), and the Albany Barn.

What can Corning Place do for your organization?

  • Josh has an extensive background working in non-profits, higher education and associations.  At Corning Place Josh works with clients to elevate their profile and gain attention for key issues.  He also brings experience leading strategic planning efforts, crisis communications and economic development.

Jim Smith

Jim Smith, Vice President

Jim Smith plays a key role in the development and execution of client media strategies at (CPC). Prior to joining the firm in 2008 Jim was a writer and columnist for The Saratogian newspaper in Saratoga Springs, NY, and was the business editor with The Record in Troy, NY. While at The Saratogian, he earned two Associated Press Association awards for writing and reporting.

Jim has also served in key communications roles with Albany Medical Center, Special Olympics New York, the New York State Workers’ Compensation Board and the New York Independent System Operator.

His journalism experience helps him focus on key details that help identify compelling news stories. Clients find this invaluable to their campaigns, where marketing and promotion budgets are often tight. Getting the attention of the public requires earned-media placements such as op-eds, letters to the editor, news articles and targeted social media efforts.

Jim’s work promoting the work of firefighters and law enforcement officers, along with his involvement with other clients, such as those serving children with disabilities, small businesses and the higher education sector bring depth and experience to his portfolio.

What can Corning Place do for your organization?

  • Earlier this year, Jim was instrumental in creating the strategy to help the Rensselaer firefighters union fend off a plan advanced by city officials to eliminate 25 percent of the firefighting staff.
  • He has also spent several years working in campaigns promoting adult literacy, working specifically with Literacy New York and its network of affiliates to promote its programs and initiatives.
  • In 2013, Jim helped launch and manage an inaugural awards program designed to honor significant global achievement in the disability rights movement. Named after Dr. Henry Viscardi, a man who was an advisor to eight U.S. presidents and overcame physical disabilities to become a national leader, the multi-faceted campaign resulted in the selection of nine award recipients from as far away as Israel. The campaign earned more than 1 million media placements – a conservative estimate.
  • Jim’s work in the state’s energy sector has advanced the two key themes of credibility and opportunity for an association’s efforts to bring enhanced natural gas development to New York state.
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